About Us

Our Story

From Mom to Mompreneur

Being a mom of three is an incredible adventure! Jean Paul (7), Joya (5), and little Joe (16 months) keep my days full of laughter, learning, and of course, toys!

As with any parent, I wanted to find toys that would spark their creativity, encourage exploration, and support their development in a meaningful way.

That’s where the inspiration for Widea came in. I discovered the Montessori philosophy and its focus on natural materials, open-ended play, and fostering a child’s natural curiosity. Unfortunately, finding high-quality, long-lasting Montessori toys wasn’t always easy.

This led me to a Mission:

To create a space where parents could find beautiful, durable, and developmentally appropriate toys for their children, just like the ones I wanted for mine. We believe in toys that inspire creativity, ignite imaginations, and become cherished companions for years to come.

At Widea , we don’t just sell toys, we offer a platform for moms (and dads!) to find the perfect playthings that will nurture their child’s unique journey of discovery.